Founder, BibEasy Bibs
BibEasy Bibs is a UK based innovative baby accessory company, owned by London born entrepreneur Shantelle Nicholson.
BibEasy was created as a result of Shantelle’s dissatisfaction as a new mother who needed a quick fix to stop her baby’s rashes and keep garments cleaner and drier than standard bibs.
Shantelle is a dedicated mum, blessed with a beautiful daughter. Her own inner child is a designer and artist. After working several years in accounting, she turned her energy to her bliss – children and designing to create a collection of stylish and safe baby bibs and accessories.
How it all started..
When my daughter, Nerisa was a few months old, she developed a red rash around her mouth, chin, neck and chest.
She was so upset, crying and agitated so I took her to the doctor because I was concerned. They explained that the rash was brought on by the her teething-related dribbling.
They recommended keeping her as dry as possible and gave her E45 to apply every few hours. “There has to be a better way” I told myself as I continued to return for repeat prescriptions. My doctor suggested I use aqueous cream or other emollients, but none of them were effective.
Because I kept stuffing muslins, flannels or paper towels down her tops, one day, I cut a piece of fabric and sewed in onto one her bibs and hey presto… the BibEasy Bib was born!