ABOUT BibEasyBibs

Shantelle Nicholson
Founder, BibEasy Bibs

BibEasy Bibs is a UK based innovative baby accessory company, owned by London born entrepreneur Shantelle Nicholson.

BibEasy was created as a result of Shantelle’s dissatisfaction as a new mother who needed a quick fix to stop her baby’s rashes and keep garments cleaner and drier than standard bibs.

Shantelle is a dedicated mum, blessed with a beautiful daughter. Her own inner child is a designer and artist. After working several years in accounting, she turned her energy to her bliss – children and designing to create a collection of stylish and safe baby bibs and accessories.

How it all started..

When my daughter, Nerisa was a few months old, she developed a red rash around her mouth, chin, neck and chest.
She was so upset, crying and agitated so I took her to the doctor because I was concerned. They explained that the rash was brought on by the her teething-related dribbling.

They recommended keeping her as dry as possible and gave her E45 to apply every few hours. “There has to be a better way” I told myself as I continued to return for repeat prescriptions. My doctor suggested I use aqueous cream or other emollients, but none of them were effective.

Because I kept stuffing muslins, flannels or paper towels down her tops, one day, I cut a piece of fabric and sewed in onto one her bibs and hey presto… the BibEasy Bib was born!

Our Mission

We want to turn the bib world upside down and help the parents in our local community and nationwide by providing practical baby essentials. We will bring this vision to life by continuously offering an exciting selection of high-quality, affordable accessories and gifts for young children. We want to make a big difference when it comes to caring for your baby with our unique BibEasy designs and help parents all over the world save time, money and worry or stress. We hope you find BibEasy as useful as we did.

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Our Vision

Our Vision is to help to reduce rashes for babies all over the world and enable parents to spend time doing what they love rather than stressing over going to the doctors or the pharmacy to get emollients and creams for rashes on their son/daughters skin.
To enable us to achieve this, we source quality cotton and waterproof fabric which is tested by leading experts before it is used to make our bibs.

From June 2023, we’re proud to announce that our manufactures are working towards using recycled cotton and poly viscose to create more sustainable baby products and help the environment. We also plan to partner with recycling centres and enable customers to return their used bibs and garments.

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Achievements & Awards

Baby and toddler show

Events & Pop Ups More Details Coming Soon

Press and media press gazette

Press & media Read Our press Release’s and Media Publications.


Careers at BibEasy Find out more about our current vacancies.